what it is to design

“The alternative to good design is always bad design. There is no such thing as no design.”  

“It’s through mistakes that you actually can grow. You have to get bad in order to get good.” 

“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” 

“Simplicity is the ultimate sophistication.” 

“The best way to predict the future is to create it”

“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”